Wednesday, February 04, 2015

Samsung lost top position to Micromax in the Indian smartphone market

According to research firm Canalys, Samsung has lost its top position to homegrown handset maker Micromax as India’s largest smartphone vendor.
The research firm has reported that the Gurgaon-headquartered handset maker has captured 22 percent share in the Indian smartphone market in terms of shipment in India in the October-December 2014 quarter. In the same quarter, Samsung has gained 20 percent share.
However, the Koran-based company has rejected Canalys’ report claiming it had 34.3 percent market share in the Indian smartphone market as per GfK data which put them ahead of the domestic rival.
Samsung has been going through a very tough time losing its market share in India to domestic players like Micromax, Lava, Karbonn as well as global rivals like Motorola and Xiaomi over the last few quarters. In the global market, they are facing tough competition from Apple and Chinese company Xiaomi.