In order to increase their sale in the overseas market, China’s Xiaomi Inc. launched their new smartphone, Xiaomi Note, on Thursday.
According to Lei Jun, Chairman of Xiaomi, this new smartphone will be lighter, thinner and have a flatter camera than Apple Inc.’s iPhone 6 Plus. He also said at the launch event that the key part of the company’s strategy is to develop an ecosystem of devices connected to its smartphones.
Xiaomi Inc. is a four-year-old company, but within a short time, it has become China’s leading smartphone vendor. It is because they sale devices with similar specifications to leading global brands such as Apple’s iPhone but in a cheap rate.