It is heard that Shah Rukh Khan will
unveil the first trailer of his much-awaited movie, Happy New Year, during
the first IPL match between Mumbai Indians and KKR on April 16.
This is not the first time that the
actor has chosen IPL to launch the first trailer of his upcoming movie which is
directed by Farah Khan. Even in the past, he went under criticism for using
cricket matches as an ultimate platform to promote his films.
Shah Rukh Khan, who is the co-owner of Kolkata
Knight Riders, after being claimed by some IPL officials that he was only
interested in promoting his film, Om Shanti Om, said that he will not
watch cricket matches in the stadium in future.
However, he was once again reported to
be a promotional gimmick when he was seen attending the matches along with his Chennai
Express co-star Deepika Padukone during IPL 2013.
Now, it is the time to see whether the
launch of Happy New Year teaser causes any reaction this time.
Other stars of this film are Deepika
Padukone, Abhishek Bachchan and Boman Irani.
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