It is heard that Shah Rukh Khan will unveil the first trailer of his much-awaited movie, Happy New Year, during the first IPL match between Mumbai Indians and KKR on April 16.
This is not the first time that the actor has chosen IPL to launch the first trailer of his upcoming movie which is directed by Farah Khan. Even in the past, he went under criticism for using cricket matches as an ultimate platform to promote his films.
Shah Rukh Khan, who is the co-owner of Kolkata Knight Riders, after being claimed by some IPL officials that he was only interested in promoting his film, Om Shanti Om, said that he will not watch cricket matches in the stadium in future.
However, he was once again reported to be a promotional gimmick when he was seen attending the matches along with his Chennai Express co-star Deepika Padukone during IPL 2013.
Now, it is the time to see whether the launch of Happy New Year teaser causes any reaction this time.
Other stars of this film are Deepika Padukone, Abhishek Bachchan and Boman Irani.