Research In Motion (RIM)
is going to launch its latest mobile phone handset, BlackBerry Z10, in the U.S. market with AT&T on March 22. This new model
is going to be the fully touch-based smartphone from RIM. If anyone buys this
handset from AT&T with a two-year contract then it will cost $199.99. Soon
after RIM unveiled the phone in late January, the device began selling in the U.K. and Canada.
Another model
that will come with physical keyboard is BlackBerry Q10. This version is
expected to hit the market between mid-May and early January. That means the users
will have to wait more eight to ten weeks after a career releases a model with
only a touch screen, the BlackBerry Z10.
With the launch of this
new handset, RIM is trying its best to make a strong comeback in the smartphone
market. In the U.S. market, shipments of BlackBerry decreased from 46 percent in 2008 to
2 percent in 2012. Thanks to redesigned BlackBerry, RIM’s shares jumped $1.32,
or 10.1 percent, to $14.38 in midday trading on the Nasdaq.
It is expected that RIM
will be able to make tough competition with top smartphone makers. It is time
to see if they can achieve their lost position or not.
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