India’s leading car manufacturer company, Tata Motors, has taken steps to assemble Land Rover SUV in India from next year. With this plan, they will expand opportunities to produce JLR brands in China.
Chief executive officer of Jaguar Land Rover, Ralph Speth, said, “We have seen a good response in India for our Land Rover vehicles. We will start assembling them in India from next year.”
Previously, Tata acquired luxury brands Jaguar and Land Rover for 2.3 billion from Ford Motor Company in 2008. Now, they are also in talks for assembly-line operation in China.
As China is the third largest market for Land Rover in the world so India is also looking for strong joint venture partners to start assembling the JLR brands in China.
Indian car Manufacturer Company has taken this decision thinking about the increasing popularity of Land Rover in Chinese market. India could also enhance its sales network in China after starting assembly-line operations.
India has good reputation about assembling luxurious cars like Jaguar and Land Rover. It will not only help to create sales network with China but also create lots of job opportunities in India and abroad.
No doubt, this plan will help to make Indian economy much stronger.
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