Thursday, December 10, 2009

Toyota to Showcase New Concept and Hybrid Vehicles in Delhi Auto Expo

Japanese automaker Toyota is going to unveil its low-cost small car in the upcoming Auto Expo in New Delhi. Besides the small car, the car maker would also showcase some other 13 products including concept and hybrid cars. These products will also feature the company upcoming technologies. So, Indian car enthusiasts will have a good chance to see what products Toyota is planning to roll out over the next few years. The compact car that Toyota is planning to unveil at the Auto Expo is specially designed for Indian car market.

The small car will be produced by a joint venture between Toyota and Kirloskar group and the production will be started from December 2010 at the Bangalore plant.

Business Standard reported:

The compact car project is Toyota's most ambitious venture in the country in its 11-year existence and the company is betting big on this in its bid to become a volume player in the domestic market.

It is supposed to showcase both the hatchback and sedan versions of the vehicle during the Expo. Toyota also has plans to roll out 70,000 units of the proposed compact car in the first year of production.

No doubt, Toyota is trying to capitalize on the price sensitive car market of India. Tata Motors experienced huge response for its Nano car which is priced a little more than 1 lakh. So, it seems that Toyota is going to follow Tata’s footstep by launching a small low-cost car which could help Toyota gain a significant chunk of market share in India.