Tuesday, October 20, 2009

Ford Trying to Strengthen its Hold in Hybrid Car Market in the US

You know that Hybrid car has been very successful over the last one year in the US mainly because US consumers have become more conscious about fuel economy and environment friendly vehicles. Specially, the economic recession struck heavily in US economy has led people to take hybrid cars very seriously. At the same time, environmentalists have been able to create a consciousness about emission and its impact on environment. Overall, hybrid car market is getting stronger day by day.

You know that Toyota is leading the market with big margin, while fellow Japanese car maker Honda takes the second place in the hybrid car market in the US. However, now it seems that Ford is trying heart and soul to overtake Honda to clinch the second spot in the hybrid market. Ford marked huge growth in its hybrid sales in the first three quarters of the year. The company sold 26,016 hybrid cars in the first three quarters, 73 percent year-on-year increase. For the same period, Honda observed only 8 percent year-on-year growth in the US, selling 29,958 hybrid vehicles in the first nine months of the year.

It is pretty much clear that Honda is going to face some strong challenge from Ford in the near future and there is every possibility Ford could overtake Honda at the second place in the hybrid car market. However, Toyota does not need to worry a lot yet as the Japanese automaker still has a very strong foothold in the hybrid market, but Toyota should remember the fact that hybrid market is still in its infancy and has not been explored fully yet. So, it would continue growing in the years to come. So, other automakers have lot of rooms to grow their share in the hybrid car market.

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