Sony does not think Microsoft or Nintendo as competitors

In terms of handheld games Sony thinks that it does not compete with either Nintendo or Microsoft. PS3 News:

“I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers’ attention,” SCE president Kaz Hirai said in an interview with MCV.

“So we need to make sure we offer the most compelling entertainment – not videogame but in in general. I can’t speak for their strategy but I like to think that we’ve got a very well balanced portfolio with PS3, PSP and you can’t discount the PS2.”

Sony is proud about the fact that their Play Station 3 has taken the lead from Xbox 360.

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