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Friday, May 19, 2006

Ring! Ring! This is Google: Google search in Japanese mobile phones

Written by: S.M.Mehdi Hassan
Google.com, the world’s most popular search engine company, has joined with KDDI, Japan’s second largest mobile phone service provider, to promote search engine content in mobile phones. This type of service will be the first of its kind in Japan. The service will be activated from July.

After NTT Docomo, KDDI is the biggest cell phone company in Japan. It has more than 22 million mobile phone subscribers. At present, Google is the most popular search engine in Japan and through this service Google will make a firm position in the Japanese search engine industry.

The search service will be available on KDDI’s EZ web Internet service. The search
content is not only aimed at mobile phones but also for personal computers. In addition, there will be text advertisements appearing beside the search results which are related to the search word.

One of the main features of this new search service is that users will be able to access the search results directly. I am quoting from the report:
In addition, KDDI's content information management will enable users more direct access to the information they seek. Consider, for example, a search for information about an artist: In the past, a search would turn up links to relevant content in officially designated categories, forcing the user to perform further searches in each category. However, the new service will provide direct access to music, applications, books and magazines, shopping and other information related to the artist.
In Japan technology in all spheres evolves and changes at a very quick pace and people are also very tech savvy. They are always eager to accept and test new technologies. I think this new service will observe a huge popularity in Japan.

Related articles:
JAPAN CORPORATE NEWS NETWORK
SEARCH ENGINE JOURNAL
CNET NEWS

3 comments:

emma said...

this is useful but inpractical too i think. i use google a lot for school work but without sitting at my desk, it kind of seems useless to have access to google... at least for me. plus, getting online via cellphone in Japan is just soo expensive. i really dont want to do it unless it's to look up train times.

mehdi said...

Emma,
First of all thank you very much.Yes, I agree with you because Like you I am also a student and I also use google when I need to look for study materials but cellular phone has limited power and limited access ability you can not use a cellphone for serious research. However, there are things like news, yellow pages, phone number. I think for this kind of small services this mobile phone service can be useful.

mehdi said...

Emma,
First of all thank you very much.Yes, I agree with you because Like you I am also a student and I also use google when I need to look for study materials but cellular phone has limited power and limited access ability you can not use a cellphone for serious research. However, there are things like news, yellow pages, phone number. I think for this kind of small services this mobile phone service can be useful.