Popular Japanese Toy products for adults and Elderly people

(Written by: S.M.Mehdi Hassan)


Recently, Bandai company has made a toy belt for adult Japanese male. The belt is made based on a popular cartoon character of the 1970’s Kamen Rider (Masked Rider). The belt costs thirty thousand yen ($ 270).
Another famous toy producing company Tommy, has made baby doll which has become very popular among adult women. The President of the company, Kanataro Tomiyama, says that, they are redefining the definition of toys and zeroing on teenagers and people in their twenties or thirties which includes male and female workers, house wives and so on. Kanataro says, “It's a strange culture but we are very lucky.”
Nintendo, the famous video game producing company has released its product for elderly people. It is called, “Brain Training Game.” The game is a big hit among elders of Japan. People over 60 are the main buyers. They think that by playing such mind game will help to keep their brains active.
Links on Japanese toy companies:
http://www.usatoday.com/news/offbeat/2006-04-12-toybelt_x.htm
http://scoop.diamondgalleries.com/scoop_article.asp?ai=2122&si=121
http://www.allheadlinenews.com/articles/7003209566
http://www.allheadlinenews.com/articles/7003389660
http://www.gizmowatch.com/entry/japan-making-no-more-toys-for-babies/
http://news.bbc.co.uk/1/hi/business/4919606.stm
http://nation.ittefaq.com/artman/publish/article_26787.shtml
http://uniorb.com/ATREND/Japanwatch/adulttoys.htm
http://rennaisance.blogspot.com/2006/05/adult-toys-low-birth-rate-forces.html
http://steelturman.typepad.com/thesteeldeal/2006/04/adult_toys.html