Friday, April 10, 2015

Top of Mind is the sponsor for Bangladesh’s home series against Pakistan

Bangladesh Cricket Board (BCB) has given Top of Mind the team sponsorship rights for Bangladesh’s home series against Pakistan that is scheduled to kick off this month. In order to make the new deal, the board had cut short their previous contract with Aamby Valley, an affiliate of Sahara India Parivar, 15 months before it was scheduled to end.
A number of companies had submitted their bids, but there was tough competition between Top of Mind and Grameenphone as both of them were highest bidders. That is why, they were asked by the BCB to bid again and Top of Mind won the sponsorship rights. However, the BCB president Nazmul Hassan did not disclose the amount.

Before Sahara, Grameenphone was the team sponsor for the eight years. Sahara had a four-year deal with the board which was worth USD$ 14 million.