Bollywood actor, Shah Rukh Khan, will be seen promoting the products of Kenstar, kitchen appliances firm, as the actor has been roped in as its brand ambassador. The actor will start his promotional work with a campaign of new product, Oxy Fryer, which will be exclusively available on Flipkart.com at Rs. 7,990. The company is expecting to sell 1 lakh units of Oxy Fryer in the first phase of the launch.
According to Arun Pal, Small Home Appliances Chief Operating Officer, Oxy Fryer has been made with a demand for appliances that enable healthy and hassle free cooking. It will let you fry anything without oil. It is also safe and convenient to use.
In order to promote the product extensively, the company is planning to launch a marketing campaign with Shah Rukh Khan. The actor said he is happy to be associated with this company which has tremendous heritage and goodwill across the country.