Tuesday, December 31, 2013

Mahabharat fails to attract audience due to Dhoom 3 fever

Despite having a list of top actors, Amaan Khan directed ‘Mahabharat’ did poor business at the box office because movie lovers are more interested in watching Aamir Khan ‘Dhoom 3’. Actors like Amitabh Bachchan, Vidya Balan and Ajay Devgn could not attract the audience.
Mahabharat, which is made based on a popular epic, was released on 27 December 2013 (Friday) in almost 150 theatres. It is said to be India’s most expensive animated film ever as its making cost is Rs 50 crore.
The 125-minute long film is a result of seven years of hard work, but there were least promotional activities for this movie. According to the official statement, the movie was able to earn Rs 1.5 crore in three days.
It is very sad to see that Mahabharat has lost the box office battle to Dhoom 3. Trade analysts are not expecting to see anything positive from the animated film as people are still eagerly waiting to see the third installment of Dhoom franchise.

The poor business of Mahabharat indicates that Indian audiences have less interest about animated movies.