Wednesday, July 11, 2012

Somerset Entertainment Ventures CEO denies the rumor regarding the ownership of SLPL franchises

The inaugural season of the Sri Lankan Premier League (SLPL) is at the center of media attention. It has been making many questions in the media. Not only that but also it has given birth to a rumor regarding the ownership of the franchises. The rumor says that all franchises in this tournament have been sponsored by Indian companies. However, this claim has been denied by Sandeep Bhammer, the CEO of Somerset Entertainment Ventures (SEV).
Bhammer said, “That's not true. In fact one of the companies is called Varun Beverages Lanka Private Limited which is a Sri Lankan company and also there is another which is based out of Hong Kong whose founders have varied interest in different industries.”
However, the rumor is not completely false at all because out of seven franchises, five have been bought by Indian companies. The Sri Lanka Cricket board has refused to declare the name of the owners of the seven franchises.
The Somerset Entertainment Ventures (SEV) has got the overall sponsorship rights to partner in Sri Lanka Cricket (SLC) in the in the Sri Lankan Premier League (SLPL).