Monday, September 28, 2009

Hollywood Turns to India: Any Financial Gain?

Hollywood actress Julia Roberts is now in India to shoot a significant part of her next film Eat, Pray, Love. He is not the first Hollywood celebrity who shot in India. For example, Angelina Jolie, another mega star of Hollywood, came to India in order to shoot for her 2007 film A Mighty Heart. Now, the rumor mill suggests that Jolie will once again come to India to shoot for ‘Wanted 2’. However, it is not yet confirmed.

Well, it seems that Hollywood now turns to India and I sense a financial gain in this approach. India is a big country and has a big media. Shooting for a movie that involves a mega star like Julia Roberts would definitely ensure a huge media overage in India and naturally it would work a promotion for the movie. It is true that most of the people in India are still illiterate and are not fan of Hollywood movie, but as I earlier said, India has a very big population. Even if only 5 percent people in India are fan of Hollywood movies, it becomes a big audience base for a Hollywood movie.