Honda has seen extensive drop in their US sales during the first quarter of 2009. In the first three months of 2009, Honda sold 230,985 vehicles in America, 35 percent drop from year-round volume of 352,642. Honda America’s sales in March declined by 36 percent to 88,379 vehicles, compared to 138,734 vehicles sold in the same period of the last year. The only model which showed excellent prospect last month in the US is Acura’s TSX sedan as sales of this model was increased by 12 percent.
This is the time of economic recession and global auto industry has been badly hit by it. It is not surprising that Japanese automaker Honda is struggling in the USA alongside other market leaders like Toyota and GM. Honda is hoping to have a good business in the America with its Insight hybrid car. Well, I do not think that the hybrid model could turn Honda’s world around in the world’s biggest auto market until the overall condition of global economy improves. Due to economic slowdown, many factories were closed down and some decreased their production volume, and thus, the fuel price has been decreased extensively. So, a hybrid car does not seem to create a big difference.
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