Saturday, June 14, 2008

Hyundai's Goodwill Ball Road Show ended with Hyundai Eurofest

On 6th June, South Korea’s top auto maker Hyundai Motor Company(SEO:005380) and official automotive partner of UEFA EURO 2008, organized Hyundai Eurofest, the final part of its five month promotion campaign titled Goodwill Ball Road Show. 30,000 people attended the show. The VIP attendees included David Taylor, UEFA General Secretary; Hanspeter Gass, member of the cantonal government of Basel; Kun-hee Ahn, President, Hyundai Motor Europe; and Jae-kook Choi, President of Hyundai Motor Company Sales & Planning. reports:

The highlight of the Hyundai Eurofest was the finale of the Goodwill Ball Road Show. This is a Road Show that has been Hyundaiґs flagship of the global football program since its first introduction at UEFA EURO 2000™. For the fifth time now, Hyundai has facilitated the passion and goodwill of many football fans in the world through the Hyundai Goodwill Balls. These are 4.5 meter-high giant inflatable balls decorated with national flags and the Hyundai/ UEFA EURO 2008™ logo. The 20 balls were shipped to their respective countries in March this year, where they embarked on nationwide tours collecting thousands of fansґ messages of good luck and support for their national teams and their wishes for a successful UEFA EURO 2008™.

All GWBs were gathered in Basel for the Eurofest, creating a splendid scene which attracted visitors to the GWB finale ceremony. The balls will be displayed on site of each stadium or Fan Zone for the respective team match during the tournament.

In his welcome speech, Jae-kook Choi, President, Hyundai Motor Company said that they loved football and the excitement of the game and shared strong passion of the European fans. He said that Euro 2008 was celebration of universal brotherhood. It would bring people together in harmony and happiness and that is Hyundai’s vision.

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