Thursday, May 08, 2008

Rolls Royce Wants to Attract the Rich People of China

Rolls Royce of Bayerische Motoren Werke AG ( FRA:BMW) is perhaps status symbol for many rich people in the world. Until now, China was not a very rich country and it did not have too many rich people because of the communism system of government. However, in the last 10-15 years, Chinese government is encouraging private entrepreneurs and as a result, China has a lot of milliners and billionaires. If you are a millionaire or a billionaire then surely the first thing you want to have is a nice car. Actually, the first thing a rich person wants is not a nice car, but a luxurious and lavish car. Rolls Royce is perfect for all the rich persons in the world and now Rolls Royce is interested to attract the rich people of China. In fact, Rolls Royce officials are eager to get the best out of Chinese market.

I suggest that Rolls Royce try to get good marketing strategy. It has seen some success in the neighboring Indian market. So, if it could see growth in India, then surely it can grow in China too.