Ford is planning to launch Fiesta compact car in Indian market. Ford Fiesta compact was introduced recently at the Geneva Motor Show. Ford India is seriously planning to make their presence stronger in the domestic market. The U.S. automaker is now interested to grab more market share in India’s emerging auto market. In fact, Ford Motor Company (NYSE:F) is going invest $500 million to enter into the small car segment and Ford is building a flexible engine manufacturing plant by 2010. Ford India President, Michael Boneham, has revealed that the company is now planning to make a global platform which would be part of the company’s India strategy.
Ford does not have a significant share of India’s emerging car market. In fact, India is one of the emerging auto markets across the world. India’s economy is growing fast and has continued doing well for the last few years. So, this is perhaps the best time to invest in Indian market and I think, Ford has taken the right initiative by planning to set up a manufacturing plant in the county.
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businessweek
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