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Wednesday, April 30, 2008

A Mitsubishi AD Campaign Attracting the Viewers

A television ad for Mitsubishi Eclipse and Eclipse Spyder has created a lot of attention among the Mitsubishi marketing departments across the world. This advertising campaign has been developed through computer-generated graphics and this will be shown on ABC, NBC, TNT and ESPN1,2,3 television channels during the NBA playoffs.

Canadiandriver reported:

The campaign, created through computer-generated graphics, shows factory rotors moving through various sports-related activities such as basketball, football and hockey as they assemble vehicles. The ad is for the new Eclipse and Eclipse Spyder.

It took three and a half months for 15 staffs to make this ad. The ad was developed by Canada based BBDO Toronto and created by New York based special effects house The Mill. Peter Renz, Mitsubishi Director of Marketing, has said that this advertising campaign shows the imagination, inspiration, innovation and performance- that Mitsubishi believes in. So, no doubt, this ad has created a special attention among the viewers and I think, this will surely help Mitsubishi Eclipse and Eclipse Spyder to attract the people.

1 comments:

Anonymous said...

IT IS A GREAT AD. NOT TO MENTION THE VOICE ON THE COMMERCIAL IS SHA-ROCK FROM THE FUNKY FOUR PLUS ONE MORE. SHE IS THE FIST FEMALE RAPPER