Tuesday, March 04, 2008

Rolls Royce Phantom Coupe Bringing New Buyers for Rolls-Royce Brand

Rolls-Royce Phantom Coupe is the latest of Rolls-Royce models. The two door car has been shown in the Geneva Motor Show 2008. The new model Rolls-Royce is largely attracting new customers who were not Rolls-Royce owners earlier. They have already sold more than 200 cars so far in which two third of the buyers have come for the first time to Rolls Royce brand. So, the expected production of Rolls-Royce Phantom Coupe this year has already been sold out.

Autoweek reported:

“Two-thirds [of the names] in our early order bank are from non Rolls-Royce owners,” said CEO Ian Robertson as he unveiled the new model. “It means we’re beginning to appeal to a broader audience.
“We’ve already sold a clear 200 or more,” Robertson said.

This is the first two door car of Coupe model since 1960. Phantom Coupe has some cool features which are attracting people most. The starlight headliner has given an exceptional look to the car. Moreover, buyers can choose from the option of polished metal hood and windsheld frame. Rolls-Royce launched Drophead Coupé last year. That model has been highly successful in terms of its demand in the market with all of its units being sold out till 2009. Drophead Coupé was sold out 250 units last year which helped the company post a 25 percent sales increase.

Now, it seems that Rolls-Royce Phantom Coupe is going to follow the same feat with its advanced technology and stylish look. Coupe can give a huge boost to the global sales of Rolls-Royce this fiscal year as well. Now, let us see if Rolls-Royce Phantom Coupe can meet the expectation of Rolls-Royce.