Tuesday, October 23, 2007

Toyota: What Next in US and Japan?Japan?

Toyota is one of the most famous brands in the world. It is a brand that is known to everyone in every part of the world. Toyota is having a tough time at this moment as it is in a deep rivalry with general motors. Ion 2007, Toyota is having difficult time to go ahead of GM in global sales of cars. Two markets are very important for Toyota. They are USAQ and Japan. Japan is the place that Toyota originated. On the other hand, USA is the country that has the largest auto market in the world. Right now, Toyota is not doing very well in the US market. In 2007, Toyota saw that its sale in USA did not meet the expectations. However, Toyota President Katsuaki Watanabe is not worried about the American market that much. Rather, he is more worried about the Japanese market.

Reuters reported:

The head of Toyota Motor Corp (7203.T: Quote, Profile, Research) said on Tuesday he is bullish about future demand for cars in the United States, the world's biggest market, but the shrinking Japanese market is a challenge.
"The U.S. population is going to continue expanding, and (economic) fundamentals are very strong," Toyota President Katsuaki Watanabe told an industry conference ahead of the Tokyo Motor Show.
"But Japan is a very big worry," he said.
Watanabe's comments come despite a 2.8 percent fall in U.S. light vehicle sales in the first nine months of the year, hit by high oil prices and worries over the subprime mortgage mess.

I think, Toyota should be more focused on the Asian market because the growth will happen in Asian countries like China and India.