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Monday, January 29, 2007

CarGurus.com: A New Website on Cars from Veterans

CarGurus.com is a cool website on cars. Here you can find all the necessary information about cars and also you can share your opinion about cars. I visited the website and found it to be extremely useful for car lovers.

About the launch of the website, I could find a press release in PR Newswire:

An experienced group of web

executives recently released the next generation of online automotive

communities: http://www.cargurus.com. CarGurus' founders, board, and investors

bring a wealth of experience from such leading web companies as

TripAdvisor, eBay, Expedia, and Yahoo.

In beta since March 2006, the newly-released automotive community

already boasts over 1,300 user reviews, 3,800 wiki pages, and information

on over 6,800 new and used cars from 1960-2007.

Internet Veterans Bring Online Community Expertise

With a focus on building the next generation online automotive

community, the founders and board of CarGurus bring unparalleled knowledge

and experience in building online communities in the areas of autos,

travel, and shopping:

* From TripAdvisor: Langley Steinert, Founder and CEO of CarGurus.

Steinert was formerly Chairman and co-founder of TripAdvisor, currently

the third largest online travel site on the web and the leading online

travel community site in the world.

* From eBay: Simon Rothman, Investor and Board member. Rothman founded

eBay Motors in 1999 and was formerly the Global Vice President and

General Manager. Ebay Motors is now the number one automotive

marketplace in the world.

* From Expedia: Steve Kaufer, Investor and Board Member, currently

President and CEO of TripAdvisor, a division of Expedia. Kaufer co-

founded TripAdvisor with Steinert in 2000.

* From Yahoo: Matt Rightmire, Investor. Rightmire was a founding member of

the product development team at Yahoo!, joining the company in 1995.

Rightmire left Yahoo! in 2002 as Vice President and General Manager of

Media and Entertainment.

Other notables include: David Parker, Board member. Parker was

previously Vice President of Business Development at the award-winning

Internet search technology company Direct Hit, which was sold to Ask

Jeeves. Nick Shanny, Investor, is currently CTO of TripAdvisor and formerly

a member of Microsoft's advanced research group.

Unbiased Auto Community Site with "Open Architecture"

"CarGurus is quickly becoming the next generation automotive community

site for both new and used autos information," said Langley Steinert,

Founder and CEO of CarGurus. "Unlike other leading automotive information

sites, CarGurus is built with an 'open architecture,' allowing our users to

submit, edit, and control the content on the site. The other leading online

auto sites have a 'closed architecture' in which users are not encouraged

to submit content beyond simple user reviews. These sites are more

editorially driven with proprietary content written by on-staff writers."

CarGurus provides its community with the tools for editing or adding

information of their own -- be it writing a review, editing the wiki

summary for a given car, submitting a link for a great article out on the

web, posting a photo of a car or asking a question of the community. In the

end, CarGurus simply facilitates connecting consumers on the hunt for auto

information with other consumers "in the know."

"My experience at eBay Motors taught me about the power of online

automotive communities," remarked Simon Rothman, Investor and Board Member

for CarGurus. "Automotive enthusiasts are a passionate and knowledgeable

crowd. What is needed online is a site that provides a more comprehensive

set of tools to allow this vocal community to more fully express themselves

and exchange useful auto information with one another."

Growing market for Auto Research

Researching a car online is similar to researching online travel and

real estate in that the absolute purchase price is a large number and the

purchase requires significant research. The web is full of great

information and community advice on new and used autos. The problem is that

finding all this great information out on the web is a daunting task.

CarGurus will be the one place that brings all of that relevant information

together into one community.

"Part of the birth of the idea for CarGurus stemmed from my own

frustration in researching a new car," remarked Steinert. "Last year, I

spent weeks scouring the web to find information on a new car. Over those

weeks, I visited over 25 unique web sites and numerous car-specific

bulletin boards. I was left wondering why there was not one site out there

that could organize all this information into one place -- a community of

automotive information."

Online autos information sites are a rapidly growing segment. According

to a J.D. Powers' 2006 report, over the past five years, the percentage of

buyers who found their vehicle through online means has doubled from 8% in

2002 to 16% in 2006. The ad dollars are following this upward trend.

According to a 2006 eMarketer report, in 2007 auto-related advertising

spending will account for 15% of all online ad dollars to the tune of $2.7

Billion.

About CarGurus LLC

Located in Harvard Square, Cambridge MA, CarGurus LLC is an online

automotive community founded by Langley Steinert, formerly Chairman and co-

founder of TripAdvisor LLC. CarGurus' founders, board, and investors bring

a wealth of experience from such leading web companies as TripAdvisor,

eBay, Expedia, and Yahoo. For more information about CarGurus visit us at

http://www.cargurus.com

So, there are quite a few experienced hands behind the website. I am sure that it will become a successful car portal very soon.

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