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Friday, May 12, 2006

Toyota taking Chinese market very seriously: 900,000 'Made in China' Toyota cars by 2010

(By Razib Ahmed)


Toyota is planning to sell 1 million cars in the Chinese market by 2010. This figure may sound to be 'over ambitious' considering the fact the target of sale for 2006 is 280,000 units and even this target is nearly 50% higher than the sales figure of 2005. In 2005, Toyota sold 180,000 units in China and all of these cars except 20,000 were locally produced in China. This is where Toyota is now advancing very aggressively. Right now, Toyota plants in China have an annual production capacity of 360,000 cars and by 2010, company wants to have annual production capacity of 900,000 in China. Wow, that means that Toyota has set a target of almost tripling its production capacity in China in the next 4 years. Two new plants will be set up in China soon and the capacity of existing plants will be also increased. Thus in 2010, if Toyota can really sell 1 million cars then 900,000 (90%) will be 'made in China'. That is cool- isn't it?

I have mentioned so many stats in this post that I am getting a bit confused. Well, the fact of the matter is that China is a very fast growing market for the car makers and Toyota bosses have realized it very well. I just wonder that why they could not understand the full potential of the Indian market yet.

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1 comments:

Anonymous said...

I came to know about the Toyota, one of the largest car companies in the world, through some articles published in your blog. This is really very good to see that an Asian company is going to expand its market worldwide. China is a large countey in terms of both populatuion and area. So it will be a triumph for Toyota if they can be able to take the Chineese market.
I am also agree with you tha tToyota may seek the Indian market for their business promotion.